Suzhou Hengxiang Speed Up The "go Global" Pace
On August 29, wenqi import and export group and Suzhou, Suzhou IMP held seminars, international brand overseas marketing networks, channel operations, cooperation and foreign trade enterprises "going out" risk prevention content such as Frank and lively discussion. Suzhou import and export Corporation and Chairman and General Manager of the company, affiliated, Director of the Suzhou city Wang Zhiming, Deputy Director of the Bureau of Commerce, Wu Jie, Su Zhou wenqi Corporation management team took part in the seminar.
Suzhou wenqi import and export Co Ltd was founded in 2006, the main "VINCHI" brand household appliances import and export trade. By the end of 2010, the company's sales network has covered the Central and Eastern Europe more than 2000 international hypermarket. Wenqi does not have its own factories, producing full outsourcing, core business is the operation of its international brands. This year April mid-, Jiangsu provincial member of the, and Suzhou municipal Secretary Jiang Hongkun comrade rate mission to Italy, and Poland, and Hungary investigation access during, field investigation has Suzhou Wen Qi owned brand VINCHI series electrical in Hungary supermarket of concentrated show district, on Wen Qi gives has height appreciates, pointed out that: "out of to" is open type economic transformation upgrade of important part, is enterprise development of inner requirements and must trend, is economic upgrade of effective shoves a. Wenqi practice transformation and upgrading of the municipal foreign trade for me to explore a brand new direction for international operations.
At the meeting, Zhao Yu introduces wenqi, Chairman of Suzhou wenqi brand management company in Europe, wenqi, Suzhou Suzhou import and export group management team and participants on overseas marketing, international branding topics of common interest, such as a full Exchange. Suzhou import and export Group Chairman Nate pointed out: "wenqi" model to the transformation and upgrading of foreign trade enterprises provides a very good inspiration, innovation is a shift in philosophy, model and hopes to strengthen cooperation with Suzhou wenqi and realizing resource sharing, win-win benefits, and Government sponsored enterprises "going out" made a number of recommendations. Wang Zhiming, Deputy Director of the Bureau of Commerce of Suzhou city "wenqi" model is the concrete embodiment of the transformation and upgrading of foreign trade enterprises, significant, Suzhou municipal Bureau of Commerce on foreign trade enterprises "going out" will give full support, hope wenqi and Suzhou Suzhou import and export Group Corporation, reached concrete cooperation, the implementation of brand management to jointly explore the international market.